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Lead generation for US and UK service businesses
Lead Generation Agency
Your own enquiries, answered fast and counted all the way to paying clients.
We are the lead generation practice of Lead Leap. We do it through Lead Leap's L.E.A.P. Formula™, and we are happiest showing our numbers, so they come first.
Book My Free Growth Review
Free. Approximately 30 minutes. No obligation.
$4.31
cost per lead on Meta lead ads for webinar registrations, against a $5 target
+98%
email opens on the same email, like for like, after a deliverability recovery
224
registrations for a single live webinar
$2,600
a day in Facebook ad spend, reached about six weeks after we built one client's webinar automation
Client results from two education businesses. Neither is named. Figures are in US dollars. One client's results are not a promise of yours.
What we do
Lead generation services that don't stop at the form
Most lead generation services treat a form submission as the finish line. For your business it is the starting line. So the lead generation work inside Lead Leap's L.E.A.P. Formula™ covers what happens after first contact too.
Turning visits into enquiries
Landing pages, contact paths, call and conversion tracking.
Paid demand
Google Ads, Local Services Ads where eligible, Meta ads where appropriate.
Follow-up and reporting
CRM, email and text follow-up, including missed enquiries and past customers, sent only to people who have a reason to hear from you. Reporting covers source, progress and cost, through to revenue where your data allows.
A call gets missed, a form sits in an inbox, someone asks for an estimate and doesn't hear back soon enough. That person has other options, and they will use them. The detail is in why good leads go cold after the first enquiry.
Case study
An education business
This client sells education programmes online and fills live webinars with registrations from email and paid social. When emails drift towards the spam folder, every promotion costs more than it should. We worked on three connected jobs: getting their emails delivered, filling their webinars, and doing it at a cost per lead they could live with.
1. Email deliverability recovery
Opens up 98%. Clicks up 52%.
Same email, like for like
On a partner promotion, we compared the same email like for like. Opens rose 98%, and clicks rose 52%, from 0.21% to 0.32%. On the next send the bounce rate fell 51%, from 3.38% to 1.64%.
2. Meta lead ads under the client's cost-per-lead target
$4.31 and $4.77 per lead
Against a $5 target
The client's target was $5 per lead. One campaign brought in 73 leads for $348.23, a cost per lead of $4.77, across part of a single day. A second brought in 57 leads for $245.56, a cost per lead of $4.31, across two days. Every one of those leads was someone registering for a webinar, which is a person who has already raised a hand.
These are two specific campaign windows, not an average across all of the client's campaigns.
3. Registrations for a live session
224 registrations
One live webinar
One live webinar session reached 224 registrations. Registration is where email, paid social and follow-up meet, so it is the first number we check.
| Send | Opens | Clicks | Bounce rate |
|---|---|---|---|
| Email 2 | 16.66% | 0.32% | 3.38% |
| Email 3 | 14.42% | 0.43% | 1.64% |
Two different emails will always perform differently. The headline opens and clicks figures above are the like-for-like comparison on one email.
Education and events business
About $2,600 a day
From a webinar build to about $2,600 a day in ad spend
We built this client's webinar automation. About six weeks later they were spending around $2,600 a day on Facebook ads sending people into that webinar.
That is ad spend, not revenue. We mention it because a business only puts that much into a funnel once the funnel has earned its trust.
Trading education business
Over a year
Retained for over a year
A trading education business has kept us on for over a year, working on partner outreach and its affiliate database.
Staying power is a modest kind of proof. It is also the kind we prefer to earn.
Two more clients, kept anonymous. We don't name clients on this page. If you would like to talk through the work in more detail, we will do that on a call.
Why Enquiry First
Why it matters who gets paid for what
Most lead generation companies are paid for volume. They sell you names by the batch, often to several buyers at once, and stop counting once a name is handed over or a form is filled in. Enquiry First works the other way round. We build the search presence, ads and follow-up that make people contact your business, then show you which of them became clients.
The usual model
A company collects enquiries and sells them to you
Often to several businesses at once. You pay again each month for names your competitors may also have, and the incentive is volume.
Our model
An agency builds the marketing that makes people contact you
We don't sell leads and we don't resell marketplace enquiries. Every lead we work on is generated for your business alone.
A company paid per lead does best when it hands over as many as possible. We do best when more of your leads turn into clients, because that is what our reporting shows you. If you are choosing between buying exclusive leads and generating your own, Lead Leap has a plain look at whether a roofing company should buy exclusive leads or build its own. The same choice sits in front of most service businesses.
See what your own numbers say
In a free 30-minute Growth Review we look at where your enquiries come from now, how quickly people get a reply, and where good opportunities slip away.
How it works
From a free review to enquiries you can count
- 1
Growth Review
A free 30-minute call. We look at where your enquiries come from now, how quickly people get a reply, and where good opportunities slip away.
- 2
Recommendation
We explain our recommendation, our management fee, any one-time setup fee and the advertising budget before you decide.
- 3
Build
Search presence, landing pages, ads and follow-up, set up through Lead Leap's L.E.A.P. Formula™ for your market.
- 4
Report
Source, progress and cost, through to revenue where your data allows, so you see which enquiries became clients.
Straight answers
What to expect from a lead gen agency
What a lead gen agency should, and shouldn't, do
A lead gen agency should bring you enquiries from people who want the services you offer, in the areas you serve. It should make sure those people hear back quickly and get followed up. It should also show you where each lead came from and what happened to it next.
It shouldn't sell you leads it has also sold to your competitors, count every form fill as a win, or promise a fixed number of leads before it has looked at your market.
Which channels suit your business
Most service businesses win work through search, local listings, paid ads and fast follow-up, because a homeowner with a leaking roof or a family looking for a consumer lawyer is already searching. The job is to make sure your business is the one they find and hear back from first.
For B2B firms selling to other businesses, cold email outreach is one of the channels we run, where it suits. We choose channels by who your buyers are and how they look for a supplier, not by habit.
Who we generate leads for
Our lead generation work is built around roofing and exterior contractors, HVAC and home services, plumbing, electrical contractors and consumer law firms. For law firms, the real gap is often between the first enquiry and the consultation. Here is what consumer law firms should look at if enquiries aren't becoming consultations.
What lead generation costs
There is no fixed price list, because the right scope depends on your business, your market and the systems you already have. Before you decide, we explain our recommendation, our management fee, any one-time setup fee and the advertising budget, which you pay directly to the ad platforms wherever practical. We don't guarantee a set number of leads. We agree expectations once we understand your market and starting position.
US and UK
Lead generation agency UK: working with UK businesses
If you run a UK business, the approach is the same, but a few things work differently, and an agency should know them before it touches your marketing.
Consent rules for follow-up. In the UK, marketing emails and texts to individuals are covered by PECR and UK GDPR. In most cases that means you need the person's consent, with a narrow "soft opt-in" for existing customers. We build follow-up around the enquiry the person actually made and make opting out easy. Outbound email to businesses has its own PECR rules, which we check before any campaign. This is general information, not legal advice, and your business stays responsible for its own compliance.
Solicitors and the SRA. UK law firms work under the SRA's rules on publicity. Your firm reviews and approves all messaging and enquiry handling before anything goes live. Lead Leap's law firm marketing page explains how we work with firms on that.
Local search works the same way. Google Business Profile, reviews and service-area pages matter just as much in Leeds as they do in Dallas. What changes is the language people search in, the towns you cover and the way enquiries are handled.
Spend and fees, kept apart. As in the US, advertising spend is separate from our fee and paid by you to the platforms wherever practical.
FAQ
Common questions
Can I see results from your lead generation work?
Yes. One education business saw opens up 98% and clicks up 52% like for like on the same email, a 51% fall in bounce rate on the next send, 224 registrations for a live webinar, and Meta lead ads at $4.31 to $4.77 per lead against a $5 target. The client is not named. These are one client's results and not a guarantee.
What does a lead generation agency do?
A lead generation agency brings in enquiries from people who might become your clients. Lead Leap does it by building your search visibility, website, ads and follow-up, so people contact your business directly and get answered quickly.
Do you sell leads?
No. We don't sell leads or resell marketplace enquiries. Every lead we work on is generated for your business alone, through your own search listings, website, ads or outreach.
Which channels do you use?
We use search, local SEO, paid advertising and follow-up for most service businesses and, where it suits, cold email outreach for B2B firms. We choose channels by how your buyers look for a supplier.
How much do lead generation services cost?
The cost depends on your business, your current systems and the work needed. We explain our management fee, any one-time setup fee and the separate advertising spend, which you pay directly to the ad platforms wherever practical, before you decide.
Do you guarantee a number of leads?
No. We look at your market and starting position before agreeing expectations, and we focus on qualified enquiries and the ones that become clients, not raw volume.
Do you work with UK businesses?
Yes. We apply the same approach in the UK, with follow-up built around PECR and UK GDPR consent rules and, for solicitors, the SRA's publicity rules.
Free Growth Review
Book a Growth Review
In a free 30-minute Growth Review we will look at where your leads come from now, what happens when someone gets in touch, and where good opportunities are slipping away. If Lead Leap's L.E.A.P. Formula™ isn't a fit, we will tell you.
Book My Free Growth ReviewFree. Approximately 30 minutes. No obligation.